The course he was running was about 'Competitive Selling' - essentially tactics and strategies for selling a product or service against competitors selling similar products in a range of different scenarios.
At one point during the day, we were discussing the most effective way to win the sale when your product or service's price is higher than your competitors. The general consensus was that this scenario was more challenging than selling a similar product for a lower price but often potentially much more rewarding.
Summarising our conclusions on how best to deal with this scenario, the sales trainer summarised by saying that essentially the point that we should get to was one where we could confidently say to our customer that "You will remember the value long, long after...'
But let me digress for a moment.
My best Christmas Present this year was a gorgeous little iPad Mini. It is an utterly beautiful, gorgeous little bundle of technology. I love it.
The new iPad is extremely light and easy to handle - its as light as a paperback book and the screen is pin sharp and as bright as you like - perfect for reading a book, watching a movie, reading an email or, as I am now, writing a blog post.
The size of the screen at 7.9 inches seems to be the absolute optimum size for this type of device. Apple have clearly deliberated long and hard over this feature. It's neither too small to use for every purpose (it's an ideal size for web-browsing) nor too big, making the device too weighty. It's absolutely perfect.
The finish is a beautiful combination of elegant curves, snug fitting, positive feeling buttons and chamfered edges. The cool, low reflection glass of the screen is an utter joy to use. Every flIck of the finger across it, every pinch or swipe glides smoothly across it's flawless surface.
But it's not just the physical characteristics of this year's must-have personal accessory that will enrich your life. Using the iPad Mini's iOS 6 operating is a truly sublime experience.
Be it typing a character, clicking a link, downloading an 'Ap' or chatting to 'Siri' and enjoying the amusing responses of Apple's embryonic yet already highly sophisticated, voice-recognising, personal assistant, everything is intuitive, elegant and a total joy to experience.
Using one of these little treasures will truly super-charge your life with a daily diet of elegance, sophistication and uncomplicated perfection that will improve the quality of every word you write, every sentence you comprehend, every image you behold..
So. If you are considering buying an iPad Mini instead of a heavy, clunky, less intuitive to use, less cool to be seen with, less intelligent and less beautiful alternative such as the Amazon Kindle Fire or Google Nexus for around £100 less (that's about £1 a week you have saved if you can put up with it for 2 years) then let me give you a piece of well meaning advice:
You will remember the value long, long after you have completely forgotten.. about the difference in price.
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